Click over to adweek.com/super-bowl after 6 p.m. ET tonight, as we live-blog the 2012 Super Bowl commercials. Adweek writers will be joined by the following guests:

• Tim Nudd and the rest of the Adweek editorial team
• John Butler, excutive creative director at Butler, Shine, Stern & Partners
• Jason Elm, group creative director at Deutsch LA
• Rebecca Cullers, copywriter at JWT Atlanta and AdFreak blogger
• David Gianatasio, AdFreak blogger
• Jason Graff, group creative director at The Kaplan Thaler Group
• David Griner, social-media director at Luckie & Co. and AdFreak blogger
• Barbara Lippert, curator of popular culture at Goodby, Silverstein & Partners
• Patrick O'Neill, executive creative director at TBWA\Chiat\Day, Los Angeles
• Ben Popken, freelance journalist and former managing editor of Consumerist.com
• Matt Van Hoven, communications director at Vitro New York, former ad industry blogger
• Rob Walker, author of Buying In and a contributor the The New York Times Magazine

Adweek Live Blogging the Ads of Super Bowl XLVI is a post from: Large Balloons

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As always, music will be a big part of Super Bowl XLVI. Madonna is doing the halftime show, of course, and musicians will appear in a number of ads—from Elton John and Melanie Amaro for Pepsi, to Mötley Crüe for Kia, to the Pussycat Dolls for Go Daddy. Our sister magazine Billboard is keeping tabs on the night's music, so check out their collection of stories: Super Bowl XLVI: The Music Behind the Big Game.

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Giant balloons are very important to you if you want to run a successful business.

Harsh economic times, tough business times

In these harsh economic times, it is very tough to get people to buy. People have scarce resources and they would rather spend what they have on buying essential goods – instead of luxury products. Thus, convincing people to buy is no easy task at all.

Thus, to attempt to convince people to buy in harsh economic times is not at all easy and that is why it is very important for advertisers and marketers to advertise correctly.

The Economy is Ugly! Very Ugly!

Advertising is a must for success

As these are tough times, the role of advertising is all the more critical for any biz – big or small. People are shopping less, they are spending less money than they used to, so how does an advertiser get people to buy under such conditions?
Thus, in these times, it becomes more important for you to get your company into the minds of people. But obtaining that coveted spot in the minds of consumers today is not at all easy and it takes a great deal of creativity to do it. So how do you do it? How do you get into the minds of people?

Don't Worry! Be Happy! Try Giant Balloons!

Your solution lies in giant balloons for advertising.

As people are just flooded with all kinds of ads from all kinds of companies, they just do not care to look at ads – even though they may be on prime time TV slots. In fact, people go to the extent of flipping channels when they see ads on TV. Thus, what was once considered to be an excellent advertising medium, is now taken as a waste of money.
So, the way you need to get into the minds of potential customers today, is to grab hold of their attention and a neat way of doing this is by making use of huge balloons to advertise your biz. And, more and more people all over the world are discovering this and that is why today, many local businesses are using giant rental balloons to market their businesses.

Great way of attracting attention

These huge inflatable balloons are a great way of attracting the attention of people – no matter what they may be doing. And more and more local marketers all over the world have now begun to harness the power of giant balloons.

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If you've watched her wave a flag for five hours and still need more Adriana Lima, here's her Telefora ad that's airing Sunday on the Super Bowl. Her advice to men for Valentine's Day? Give flowers, get sex in return. The talking-flowers commercials from recent Super Bowls were pretty amusing, but clearly this company is done trying to be clever and will now just give men a concrete reason for making a romantic gesture. Kia and Teleflora could both owe Lima a giant bouquet of flowers after Sunday.

See Adweek's full Super Bowl coverage here.

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General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses and whole communities humming. In one spot, GE employees in Louisville's Appliance Park show how the company is changing the way appliances are manufactured in the U.S. In the other spot, GE employees in Schenectady, N.Y., discuss how they help power cities, schools, businesses and even beer. The ads from BBDO New York, inspirational in tone and airing in the first and third quarters, follow similar though longer spots that were posted to YouTube in November, showing GE employees visiting cancer patients and seeing their aviation creations in flight. One other Super Bowl advertiser that will be pleased about this GE campaign is Anheuser-Busch. The Schenectady spot has a whole scene about Budweiser.

See Adweek's full Super Bowl coverage here.

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Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual spot on Sunday will be cut down to a :60.) Called "The Dog Strikes Back," it's essentially a montage showing a portly pooch who dreams of chasing a VW Beetle down the street, and gets in shape to do so—running up and down the stairs and doing other human exercises so he can fit through the door flap. That's really all there is to it, until the last third of the spot, when we transition to the Star Wars cantina, where aliens—who are apparently gathered to watch the Super Bowl and its commercials, the cantina being a kind of intergalactic proto sports bar—debate whether the dog is funnier than Little Vader from last year. A bad-tempered cameo by Big Vader caps things off. The ad is cute enough, but it doesn't quite match the subtle storytelling and clever payoff that made "The Force" such a delight (though to be fair, not many ads can—or will). The new ad might also have been oversold a bit by VW's singing-dog teaser, which has racked up more than 10 million views but in the end doesn't have much to do with the actual Super Bowl spot. All that said, it's got a cute dog and a Star Wars reference, which is probably enough to make most folks happy. (The Star Wars kicker is just for the Super Bowl—the dog spot will run on its own in the coming weeks.) So, what's your take?

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Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As the extended version of the spot became a YouTube smash and a top trending topic on Twitter, we reached out to the agency behind the ad, Santa Monica-based RPA. While it has a strong reputation in the industry for its 25 years of work with Honda, the agency has largely remained under the radar. That could all change on Super Bowl Sunday, as its contribution takes its place as one of the night's top spots. So, how did this sequel of sorts come about? Get the scoop after the jump.

 
RPA executive creative director Joe Baratelli (pictured here) tells AdFreak that the agency wanted an ad that celebrated the redesigned Honda CR-V as a car for enjoying life, not just for running chores: "When we found out the timing of the launch of the CR-V, we felt it would be a great tent pole for the entire campaign, which centers around making a list of things you want to do before the things you have to do. 'Before you make a leap, make a list.'
     "We opened up the idea generation to the whole department. It was a younger team that came up with the idea of Ferris Bueller. The film embodies the theme of getting out and doing stuff. And our client saw the potential of tapping into the fandom of Ferris Bueller's Day Off for the Super Bowl.
     "We started talking with Paramount and Broderick's people and decided we wanted a feature comedy director. That's when Todd Phillips came on board, all the while improving the script. We all wanted to be respectful of the original movie. 
     "Then the strategy of how to roll it out came about. We knew we were going to do an extended cut before the Super Bowl. But we wanted to create some buzz before we released that. The :10 spot came from that idea of creating mystery around Broderick and his role. And, we're excited that 3 of 10 top trending topics (on Twitter) are related to the spot right now."

One of the subtle ideas that keeps the spot from sullying the original movie is that it's not actually a sequel to Ferris Bueller's Day Off. We asked Baratelli if there was ever a script that made the character Bueller instead of Broderick.
     "It was always Matthew Broderick. We felt it was more interesting and believable to have it be about him, as an actor, paralleling the movie. A real person skipping work and having an adventure fit in with the campaign and the Honda brand better, rather than trying to recreate the Ferris Bueller character."

While the ad was largely adored by viewers when it debuted online Monday, some Ferris fans had their gripes. The most common complaint was that a CR-V is hardly on par with a Ferrari 250GT California (the car from the movie). Other fans were sad to find no trace of Bueller's stoic sidekick, Cameron Frye. Actually, Baratelli says actor Alan Ruck, who played Cameron, almost made the cut to reprise his role, but he didn't make the final script:
     "There was an early iteration of the script with Mr. Ruck where Matthew made a quick call to him. Ultimately there are so many great scenes in the original movie to work from, we needed to streamline the story."

The final product has been a clear success, especially coming so far in advance of the Super Bowl. But national news coverage of the spot has largely omitted any reference to RPA as the agency behind the ad. Baratelli says he's not too concerned about the publicity going exclusively to Honda.
     "Buzz is good, and it's great to get recognized for doing stellar work. But we try to shine the light on our clients rather than us. That's our job."

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Only a complete twit would refuse to favorite this Twitter recruitment video, which has notched more than 400,000 YouTube views since its launch on Friday. The clip skewers the frequently tacky genre (like the best parodies on Funny Or Die) while portraying the company as a geek-tastically hip place to work. Even CEO Dick Costolo gets in on the fun, playing straight man to subordinates Ian Padgham and Jeremy Briggs, who march into the boss's office to present a recruitment film that Costolo doesn't recall asking them to make. The hackneyed nature of this play-within-a-play setup is part of the joke, as is Padgham's goofy rah-rah patter as host. "Working at Twitter isn't just a sweet job. It's a way of life. A way of life that's like a sweet job," he asserts at one point, later adding, "Boy, I wish I didn't already work here so I could apply for a job!" We learn that Twitter offers "benefits" like T-shirts and bottles of wine. (At AdFreak, we get gym shorts and Schlitz.) Unlike Twitter's much-maligned branding commercial last year, this clip hits the bull's-eye, especially since the target is presumably in sync with the microblogging firm's corporate mind-set and attuned to silly humor. In that spirit, I applied for the first job I saw on the site: Cassandra Engineer. I bet she's hot! #WIN

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Whether you are decorating your home for Christmas, the Fourth of July, Easter, or any other major holiday, the use of holiday inflatables to decorate the lawn and front yard will make your home stand out in any neighborhood. There are several styles, sizes, designs, and types of holiday inflatables a home owner can purchase, when they are choosing the best and most grandiose decorations for their homes during the holiday season. So, whether they want their home to have the largest snow man during Christmas, or have the finest looking nativity scene, there are several holiday inflatables they can choose from when decorating for the holiday seasons.

25 ft. Turkey Inflatables

Home owners will also find that depending on the size of inflatables they are looking for, they can find several styles of any decoration. From santa clause for Christmas, or the Easter bunny for the Easter holiday season, they can find big, medium, and small holiday inflatables, depending on what style of decor they are going for in the home. Additionally, they can find several different types of each of these inflatables, depending on how they want to decorate the home, and where they plan on putting the holiday inflatables during the holiday season.

Santa Claus and Reindeer Holiday Inflatables

The home owner will also have several price ranges to choose from when they are buying the new holiday inflatables during the holiday decorating season. The prices they pay for the inflatables are going to depend on where they purchase them from, the size of the inflatables, and the quality of them as well. It will depend on how big the holiday inflatables are, how decorative they are, and what the quality of the materials used to construct the inflatables are. Therefore, taking the time to shop around with several retailers, and looking at several different holiday inflatables options, the home owner will find something that fits their budget when they are decorating their homes. Try Christmas inflatables for lots of fun!

By choosing the biggest, or the most unique design style for the holiday inflatables which are being purchased, home owners can truly make their home stand out during any holiday season. So, whether they are going for something serene during Christmas, or whether they want a grand and loud design and decorating style for a certain holiday, they can get any of these design styles, by choosing the right holiday inflatables, and the right size inflatables, when they are deciding which decorations to purchase for the holiday season.

The more time the shoppers take around, and the more styles, sizes, and themes they consider when purchasing their new holiday inflatables and decorations, the more likely it is that the home owner is going to find the savings, and also get the best looking inflatables for their home during the holiday season. Prior to purchase, home owners should compare several holiday inflatables, compare several retailers, and compare several design styles of these inflatables, in order to ensure they are getting the lowest prices and the best looking decorations for their home during the holiday season.

Christmas inflatables make for a festive, fun, frolicking time.

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The 10 most-read AdFreak stories from the past week:
1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot
2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot
3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser
4. Ferris Bueller to Return in the Super Bowl, but for Whom?
5. Save Yourself for Marriage, With Help From Purity Bear
6. GM Turns Car Windows Into Fantastical Digital Playgrounds
7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest
8. Burger King Tests Home Delivery
9. Rice Company Serves Up a Different Kind of 'Super Bowl' Spot
10. Two More Super Bowl Ad Teasers: Kia and Bridgestone

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