Click over to adweek.com/super-bowl after 6 p.m. ET tonight, as we live-blog the 2012 Super Bowl commercials. Adweek writers will be joined by the following guests:
• Tim Nudd and the rest of the Adweek editorial team
• John Butler, excutive creative director at Butler, Shine, Stern & Partners
• Jason Elm, group creative director at Deutsch LA
• Rebecca Cullers, copywriter at JWT Atlanta and AdFreak blogger
• David Gianatasio, AdFreak blogger
• Jason Graff, group creative director at The Kaplan Thaler Group
• David Griner, social-media director at Luckie & Co. and AdFreak blogger
• Barbara Lippert, curator of popular culture at Goodby, Silverstein & Partners
• Patrick O'Neill, executive creative director at TBWA\Chiat\Day, Los Angeles
• Ben Popken, freelance journalist and former managing editor of Consumerist.com
• Matt Van Hoven, communications director at Vitro New York, former ad industry blogger
• Rob Walker, author of Buying In and a contributor the The New York Times Magazine
As always, music will be a big part of Super Bowl XLVI. Madonna is doing the halftime show, of course, and musicians will appear in a number of ads—from Elton John and Melanie Amaro for Pepsi, to Mötley Crüe for Kia, to the Pussycat Dolls for Go Daddy. Our sister magazine Billboard is keeping tabs on the night's music, so check out their collection of stories: Super Bowl XLVI: The Music Behind the Big Game.
Power of Giant Balloons for Local Businesses
Giant balloons are very important to you if you want to run a successful business.
Harsh economic times, tough business times
In these harsh economic times, it is very tough to get people to buy. People have scarce resources and they would rather spend what they have on buying essential goods – instead of luxury products. Thus, convincing people to buy is no easy task at all.
Thus, to attempt to convince people to buy in harsh economic times is not at all easy and that is why it is very important for advertisers and marketers to advertise correctly.
The Economy is Ugly! Very Ugly!
Advertising is a must for success
As these are tough times, the role of advertising is all the more critical for any biz – big or small. People are shopping less, they are spending less money than they used to, so how does an advertiser get people to buy under such conditions?
Thus, in these times, it becomes more important for you to get your company into the minds of people. But obtaining that coveted spot in the minds of consumers today is not at all easy and it takes a great deal of creativity to do it. So how do you do it? How do you get into the minds of people?
Don't Worry! Be Happy! Try Giant Balloons!
Your solution lies in giant balloons for advertising.
As people are just flooded with all kinds of ads from all kinds of companies, they just do not care to look at ads – even though they may be on prime time TV slots. In fact, people go to the extent of flipping channels when they see ads on TV. Thus, what was once considered to be an excellent advertising medium, is now taken as a waste of money.
So, the way you need to get into the minds of potential customers today, is to grab hold of their attention and a neat way of doing this is by making use of huge balloons to advertise your biz. And, more and more people all over the world are discovering this and that is why today, many local businesses are using giant rental balloons to market their businesses.
Great way of attracting attention
These huge inflatable balloons are a great way of attracting the attention of people – no matter what they may be doing. And more and more local marketers all over the world have now begun to harness the power of giant balloons.
Power of Giant Balloons for Local Businesses is a post from: Advertising Balloons
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