Entries from May 2011 ↓

Toronto agency Cundari recently whipped up a BMW banner ad which it claims is the longest ever produced. Appearing first as an innocent 300-by-250-pixel box, it expands when moused over to a whopping 18,000 pixels high—that's 20 feet—with more than 5,500 words of copy going on and on (and on and on) about the BMW X3, the impressiveness of the banner itself, and various other topics, not all of them terribly salient in the context of auto marketing. It's more goofy than anything—a similar tone to the famous Pringles banner that people couldn't stop clicking. This seems at odd with the BMW brand, but it's a fun project anyway. And don't just cheat by scrolling to the bottom to read the end. They figured you'd do that. BannerBlog via Adland. Full ad after the jump.

Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. "Eat the Road," reads the copy. "Seriously, eat it." The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." It's not really clear if those ingredients form the coating for the road that appears in the ad, or what. Are you supposed to wolf down the whole thing, paper and all? A little research into propylene glycol isn't very encouraging—in the U.S., the EPA warns factory workers to avoid skin contact with PG to prevent brain, liver, and kidney abnormalities! I'll stick to reading the thing. By Ogilvy Cape Town. Via Ads of the World.

I have literally nothing to say about Justin Bieber's just-released commercial for his fragrance Someday. (Scroll down to see it.) But Twitter has a lot to say. Let's look at the Someday fever running through the land.
• "Justin Bieber's fragrance commercial is out. I just had a douche chill run through my inner being."
• "Bieber's perfume commercial has already made the beliebers all wet, including guys. true story."
• "I'm so weird, I keep watching the Justin Bieber Someday commercial over & over again… Imagining I'm the girl in the video."
• "LMFAO AT JUSTIN BIEBER'S PERFUME COMMERCIAL. WHAT DA FUQ IS THIS."
• "OMG, the Bieber perfume commercial is strangely disturbing."
• "the #someday commercial is the best commercial I've ever seen. I wouldn't mind to watch it over and over..and OVER."
• "@justinbieber if i spray Someday on my neck, will you come and smell me like you did in the commercial?"
• "ummm can I call dibs on being the girl in your commercial for your next womens perfume????"
• "wow the commercial for SOMEDAY is haaaawt!!"
• "dear #someday commercial creators, we r expecting to fly in heaven with @justinbieber everytime we spray this product. sincerely, beliebers."
• "just watched @justinbieber's someday commercial haha he looks like he wants to laugh but cant lol."
• "U hav GOT 2 b kidding."
• "@justinbieber to be honest I thought the #someday commercial was a little bit confusing But I love u anyway!"