Entries from March 2011 ↓

Jack & Jones, the oh-so-edgy jeans company that previously turned guys literally into boy toys, is back with this new video, in which men pass out from too much sexytime—with the remedy being, oddly enough, even more sexytime. (That is, until YouTube notices the simulated oral sex at 0:14 and pulls the spot down.) The point is, the jeans will get you all this hot foursome “action,” for which you’ll need to be in good shape physically. But the whole fitness theme—there’s also a Web component, where the same aerobics instructor wiggles her body embarrassingly for you—is just confusing. Those unfamiliar with Jack & Jones will probably just think it’s a gym. Via Adland.

The Skittles team at BBDO Toronto have put together another randomly wacky campaign. This time, they’ve figured out a cute and appropriately juvenile way to get you to physically interact with YouTube videos on your screen. Place your finger on the screen, and watch as it gets licked by cats, stops a robbery, wages war, hitches a ride (that’s your thumb, technically) and upsets your Skittles-coated girlfriend. Of course, each video has a little twist. Directed by Woods & Low of FamilyStyle and edited by Griff Henderson of Posterboy Edit, the whole thing is called “Touch the Rainbow,” and just like a blended fruit Skittle, it goes well with the U.S. work. Good thing, too. Thanks to the internet, my American friends have already got their grubby fingers all over it. Four more ads after the jump.

Foursquare has finally made itself useful—to non-humans, anyway. As seen in the video below, a pet-food company in Germany has put up a billboard urging you to check in at the location on Foursquare—and in return, it spits out some dog food for your best friend to nosh on. This is a step forward for Foursquare, which is not known for providing much nourishment to really any living thing. In terms of ads that appeal to dogs, there’s actually somewhat of a proud history there. Last year, we wrote about dog-food-scented ads on U.K. sidewalks, designed to lure pooches (and their owners) over for a sniff. But our favorite is still the 2001 campaign for Animal Planet, also in the U.K., which featured lamppost ads that smelled like urine. They brought over the dogs, and then the owners were presented with companion ads at human-eye height promoting Animal Planet programming. Via Mashable.