A small Mexican brewery called Minerva has brewed several new beers targeted specifically at gay drinkers. Purple Hand Beer and Salamandra, supposedly the world’s first “queer beers,” are already available in some bars and restaurants in Guadalajara, Mexico City, Puerto Vallarta and Los Cabos, according to reports. The “artisan honey-ales” are made with organic honey and malt, giving them an orange flavor, which the brewer believes appeals to gay communities. Also, in a nice touch, the labels (which reference gay themes) are designed to be unglued and worn as a symbol of gay pride. It’s an interesting idea, and some people will surely try the stuff just on principle. But can you really expect someone to like the flavor of something based on whether they’re straight or gay? One thing’s for sure: They won’t be packaging this stuff inside dead rodents like the Scottish do. Via PSFK.
Entries from February 2011 ↓
Mexico introduces the world’s first gay beer
February 28th, 2011 — Marketing, Uncategorized
Giant Balloons for Business Promotions
February 26th, 2011 — Marketing, Uncategorized
Giant Balloons
Many different methods have been attempted by different companies for brand or product marketing and promotion from time to time. One of such different methods used currently is giant balloons. Giant balloons are being used mainly for celebrations, nowadays balloons gets more attracted when it is used for advertising. Now different forms are available for balloon advertising. They are hot air balloons and advertising blimps, cold air inflatable and hand held balloons.
Hot-air balloon shape giant 9.5 ft. helium balloon
A hot air Balloon is very expensive option but is very spectacular. Advertising blimps are similar to hot air balloons, but it is more easy to use than hot air balloons. A cold air inflatable remains on the ground itself. But it cannot cover a big area as it is on the ground. But hot air balloons once it is up in the sky, covers a larger area. For small business, as it has to be targeted to a local group of people, handing out balloons can be used. All three types are now available in different sizes and shapes. The best choice can be made considering the attributes like budget, type of business, target market etc.
17 ft. advertising blimp with lettering
Advertising Blimps
Balloon advertising is surely a different technique than all the traditional methods. This method is mainly used because of its less investment and affordable price. Also the balloon in the air, if it is done perfectly, will attract the attention of every one irrespective of the age. It will give better brand recognition of the product. But one of the problems with this is it is not easy to target the market. For example, suppose you are a student’s engineering tool kit manufacturer. Surely you have to reach the engineering students to get a better sale. But if you use balloon advertising in this case, it will not be that effective. That is, this method works well only for some types of business.
Giant Balloons for Business Promotions is a post from: Advertising Balloons
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This week’s 5 most-read stories on AdFreak
February 25th, 2011 — Marketing, Uncategorized
1. Hooters ad offers discounts to married men
2. 50 ads starring Oscar winners
3. Anti-abortion billboard really stirring the pot
4. Coke now delivering happiness from a truck
5. Ikea’s directions for assembling Stonehenge
See the top stories from previous weeks here.