Entries from June 2010 ↓

Domino’s is taking the twin marketing trends du jour—authenticity and crowdsourcing—to heart. Its latest effort via Crispin Porter + Bogusky solicits user-generated photos of its pizza for use in ads. The company is making a pledge to stop manipulating its pizzas for ad photos. To prove its cred, it pulls back the curtain on what goes into making fast food look delicious in ads. The video below is pretty fascinating for those of us who’ve never been on a food-porn set. The primping of a pizza involves everything from nailguns to Q-tips to blowtorches. We’ll see how the candid shots work out. I’m guessing this trend will not take hold across the fast-food industry, judging by this ads-vs.-reality compilation.

Specsavers, the U.K. eyewear chain with the famously amusing ads, has whipped up a great World Cup-themed ad in the wake of England’s embarrassing loss to Germany on Sunday. The ad makes a reference to the goal England scored in the first half that was disallowed because the referees failed to see the ball cross the goal line. The play has renewed the call for goal-line technology in soccer, but Specsavers figures the refs just need better glasses. The ad ran today in The Sun, The Daily Star, The Daily Express and The Daily Mail. See the full image after the jump.

—Posted by Tim Nudd